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Stand Up Pouches: The Secret to Modern Marketing Success

stand up pouch package packaging custom print

Help Your Brand Stand Out with Stand Up Pouches

In marketing, it is important to create a brand and build a product for your consumers that they will trust and want to purchase. It is all about understanding that audience and knowing how to serve their needs. When potential customers look for food products for themselves or their pets, the way an item is packaged is the first thing they notice. Shark Tank’s Lori Greiner will tell you that your packaging has to catch people’s eyes and tell them exactly what it is they are looking at.

Stand up pouches are the ideal packaging solution because they take the customer experience into account and do well to build awareness of your brand. They also make the best first impression that will have people carrying your product in their carts all the way to checkout. It’s no wonder the market size is expected to reach $40.6

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billion by 2028. Here are a few of the reasons that make stand up pouches the best option when deciding how to package your product.

Make Your Mark with Stand Up Pouches

When a company is first starting out, it needs to attract its audience. Using effective colors and logo design, your goal is to build up brand recognition. Without appropriate branding, you risk consumers forgetting all about you.

Stand up pouches help with getting your logo in front of people with their large printable surfaces. Custom packaging makes showing off your colors and design easy and will help to tell the story of your product from the moment customers see it for the first time.

The more your buyers remember and trust your product, the more likely you will have them coming back and buying more. That’s right, customer retention is one of the most important factors when building a company, and packaging may make or break your brand.

Stand Up Pouches Reduce Your Costs

Another one of the reasons to choose stand up pouches for your product is how much money you can save when you package with them. Whether you’re a successful company or just starting out, you want to make sure you make cost-effective decisions when determining your budget. Flexible pouches not only look better to the customer than the traditional packaging method of boring boxes, but they are more affordable too. They require less material to make, reducing the cost of production. The pouches also take up less space, so you will save money on shipping your product to wholesalers and vendors.

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Displaying and Storing Stand Up Pouches

Along with saving money on shipping, stand up pouches also make the most of the space that vendors may allow for your product. With how much space is saved, The seller may have more room for a larger quantity of your food or cosmetics items at a given time. A good display in a store also helps make what you’re selling the right choice in the eyes of the customer. In fact, it only takes seven seconds to make that ideal first impression for a customer to decide whether to buy or not. So, individual shoppers aren’t the only customers you’re selling to, vendors are too.

When you do manage to win in those critical seconds of the buyer experience, customers want to make sure what they purchase can last. Stand up pouches are the ideal choice for food because the easy resealability of the zippers on them helps to keep the contents fresh. Customers expect food to be in a good condition when they open a package and not go to waste due to quick spoilage. The pouches will help market your product as one that will last. After all, you don’t want to spoil your brand’s success, do you?


We offer custom packing services, including full-color stand-up pouches, to get your brand on the radar and keep your customers coming back for more. Whether you’re just starting the packaging design process or ready to get your product on shelves now, GCB Solutions is here to help!

Call us at (904) 263-2804 or schedule a free consultation today to learn more about our services.


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