A marketing tool that can help your business stand out from competitors is custom packaging. Not only does custom packaging provide a unique appearance for your brand, but it also helps to protect the products you sell. Create your own designs from minimalist to maximalist, and choose custom dimensions to make sure your product fits. If you’re looking to boost revenue and brand recognition, custom packaging is a great place to start.
5 Benefits of Using Custom Packaging
#1: Print Your Brand’s Logo
Printing your custom logo onto your business’ packaging helps your brand appear more trustworthy and professional to your customers. Also, if you ship your packages to customers through a third-party service, customers will still be able to recognize your brand based on the custom packaging you choose. Printing your logo onto your packaging communicates to customers that you prioritize their experience with the brand, helping form brand loyalty.
#2: Choose Custom Dimensions
Customizing the size and shape of your packaging helps to keep the products inside safe, especially in the case of fragile items. Standard sized packaging can damage products that are heavier than usual. Or, if your products are in an unusual shape, it's likely that choosing standard packaging could lead to your product being damaged on its way to a customer. With custom packaging, this is not an issue because your product will fit perfectly every time.
#3: Help Promote Your Brand Online
Customers are much more likely to share their experience with your brand on social media if their package arrives looking unique. Unboxing videos have become popular on social platforms like TikTok and Instagram, so choosing custom packaging helps to encourage customers to post about your product. Memorable packaging provides a more personalized feel and adds value to your customers’ experience.
#4: Choose Sustainable Packaging
Another benefit of choosing custom packaging is having the option to go with sustainable packaging options. Now more than ever, customers appreciate when brands are environmentally conscious and give them the option to reuse or recycle packaging. In fact, many customers are willing to buy a more expensive product that is better for the environment than a cheaper one with no environmental benefits.
#5: Pay Less in Shipping Costs
Custom packaging can actually be more cost-effective than standard packaging when shipping your product, especially if your product is small and lightweight. This is because standard packaging is likely to be too roomy for your product, causing you to pay for extra space that your product doesn’t need. When your product fits perfectly into your packaging, there is no extra weight adding to the cost of shipping.
GCB Solutions has the packaging industry experience to help you through shifting trends. We offer custom packaging services, including carton erecting and filling, taping, gluing, coding, and labeling using state-of-the-art equipment. Whether you are beginning the design process or looking to make that final push to launch, we can help.
Call us at (904) 263-2804 or schedule a free consultation, today!