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Writer's pictureGeorge Bouton

Why Your Business Should be Using Print & Apply Labeling

Retailers of All Sizes Rely on Print and Apply


warehouse staff using printed labels to organise stock

Running a retail business comes with many challenges. One of the most important parts of operations is making sure your products are labeled correctly. Whether it's sitting on a shelf or zipping along on a truck in transit, labels help everyone know what the product is, how much it costs and where it's going. Proper labeling at the start can prevent major headaches down the road.


Print & Apply Labeling is a system that can make this process much easier and more accurate.

warehouse team member using printed labels for stock management

What is Print & Apply Labeling?



Print & Apply Labeling is an automated system that prints labels as needed. Even better, it automatically applies them to packaging. This process removes the need for pre-printed labels and all the inconveniences that come with them. Thanks to increased efficiency and less waste, business owners are moving to Print & Apply for their labeling needs.


This system includes three main parts:


Label printers that print the labels with the specific information.


Label applicators that place the labels onto products or packaging.


Automation software that ensures the system runs smoothly. This software integrates with your other business systems, like inventory or warehouse management.


It’s also important to note, that while the labels can be autonomously applied onto your items, they can also be printed and manually applied later, or in a different location. It’s all part of the flexibility found with Print & Apply labeling.


Benefits of Print & Apply Labeling for Retail Businesses


1. Increased Efficiency


Speed is one of the biggest advantages of Print & Apply labeling. Hand labeling is slow and can lead to mistakes. With an automated system, labels are printed and applied quickly. This can be crucial to keep up with high demand during busy seasons.


After connecting to inventory management software, labels will print based on real-time data. For example, as soon as a product is ready to ship, the correct label is printed and applied instantly. This can avoid bottlenecks, human error, and redundancy.


2. Reduced Costs


Print & Apply labeling systems help cut costs in several ways. First, you no longer need to keep a large inventory of pre-printed labels. These often go to waste when information changes or if a product is discontinued. Printing labels on demand reduces waste and the cost of storing labels you may never use.


Second, automating the labeling process means you need fewer workers to do the job. That means reducing labor costs and saving money you can spend elsewhere. Also, this frees up your staff to focus on other tasks that can help grow your business.


courier checking a printed shipping label during dispatch

3. Improved Accuracy


In retail, mistakes in labeling can cause serious problems. If a product has the wrong price, it can lead to lost sales or unhappy customers. If a shipping label is incorrect, it might even end up at the wrong destination! That's time and money you won't be getting back.

Print & Apply systems reduce the risk of these errors. The labels are printed with real-time information, so you can be sure they are accurate. Your shipments get there on time and customers get the right product at the right price. 


4. Flexibility for Growing Businesses


As your retail business grows, your labeling needs will likely change. The most common need is new identification numbers as your product line grows. We've also seen businesses change types of packaging while increasing their shipping volume. A Print & Apply system can adapt to these changes and more. Whether you need labels for a few products or thousands, the system can handle it.


Beyond barcodes, this flexibility allows for customization. It's a breeze to update label designs and logos without having to order new pre-printed labels.


5. Compliance with Regulations


Retail businesses must follow labeling regulations. This is paramount in industries like food, healthcare, or electronics. Common requirements include expiration dates, lot numbers, and safety warnings.


Print & Apply labeling systems make it easy to meet these requirements. A single employee can set the system to include the necessary information on every label. That's what we call no-sweat compliance!


6. Better Customer Experience


Correct and consistent labeling improves the customer experience. Customers appreciate being able to easily find important information. We've all been there—squinting at a label on a can, trying to find the expiration date. Plus, clean labels make your products look more appealing on the shelves.


And, of course, accurate shipping labels ensure customers get their orders on time. This builds trust and encourages repeat business.


Still Undecided About Print and Apply Labeling?


Print and Apply labeling can help you increase efficiency, reduce costs, and stay flexible as your business grows. By investing in this technology, you’ll streamline your operations and set yourself up for long-term success. 


If you have any questions, feel free to call GCB Solutions at (904) 263-2804 or schedule a free consultation today to learn how Print and Apply labeling can take your business to the next level.

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