How to Stand Out on the Shelf
Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy, or something you genuinely needed?
Packaging comes in every shape, every size, every material and every color—for every type of product imaginable. It’s the first impression we get about a product, but also represents the entire brand. Packaging, when done correctly and creatively, is ultimately what sells your product. Creative packaging can make or break your product—and stunning design can lead to stunning results. It's more than just putting your logo on a package. Packaging draws attention, sends a message, and makes consumers feel a certain way.
Packaging is a form of branding and knowing how to make your product stand out among all the others on the shelves can be hard. This blog will take a look at a few innovative and unique packaging examples and some tips to draw inspiration and learn how to make your packaging appeal to the masses.
There is a growing trend to maximize recycled content in packaging, or at least use sustainably sourced renewable content similar to the farm box that we created with our client, Front Porch Pickings. Cardboard, paper, recyclable plastic, will continue to increase in packaging. Brands and recycling experts are working together to find new solutions for hard-to-recycle materials, as well as evaluating a product’s full lifecycle to see where improvements can be made.
Don’t be Afraid of Simplicity
In many cases, simplicity is key. Minimalism can be an effective way to make your product stand out with an elegant edge and sometimes the simplest designs can be the most effective. Apple makes powerful, attractive packaging. And that’s because they keep things simple and elegant—both inside and out.
Let the Product Speak
If you have a quality product, let it speak for itself. Don’t feel the need to cover it with oversized labels or obnoxious wrappings if it doesn’t need it. This honey from The Honey Truck Co. is a great example of letting a product speak for itself. It’s packing shows the quality of the honey and it looks great as well. Instead of hiding it behind a label, the honey is front and center, allowing you to see its exquisite, amber color.
If you have the opportunity to be playful with your packaging, take it. Trident does a great job with this packaging. It is incredibly playful, yet still simple. The illustration interacts with the product but still lets it shine through. It tells a story and lets the customers know that Trident helps whiten teeth.
Great packaging design gets buyers pumped about your product before they even open it, so don’t miss the opportunity to wow them from the second they see it. Are you ready to explore packaging options for your product? We're ready to guide you through the process. From label design to printing technology, GCB Solutions can help you each step of the way. Contact us today at (904) 263-2804 or schedule a free consultation to learn more.