Deciding how you want to package your products is an essential aspect of building your business. Simply putting your products in plain, boring packages or boxes is not going to make a huge impact on your customers. They may feel disappointed that you didn’t put as much effort into your packaging design as you did with your products.
Coming up with a creative packaging design does not have to cost a fortune, either. There are ways to keep things simple while still making a big impact on your customers. To get you thinking about what type of packaging you want to create, we first need to review some essential things your design will need.
1. The Brand or Company Logo
You want to make sure to include your brand or company logo in your design. It should be displayed in a predominant area where people can quickly identify the product as yours.
2. The Use of Color
Add a splash of color to your packaging. You don’t have to use every color in the rainbow to make an impact unless you are selling rainbow unicorns! You could have a simple color palette where you use white on the background and another color of polka dots of different sizes on the packaging.
3. To Image or Not to Image
Does your product speak for itself? If it does, then the use of an image is not necessary. On the other hand, if you want to make it clear what your product is, then you might want to put an image of it on the packaging.
4. Choose a Font
It seems like there are a gazillion different fonts to choose from these days. While some can look very artsy and luxurious, you may want to steer clear of those. Your font should be easy to read while simultaneously reinforcing your brand.
5. Choose a Font Color
Make sure the font color makes your text stand out and be noticed. When using colored fonts, choose one that is the direct opposite on the color wheel from the packaging color. For example, if your packaging color is pink, then the font color should be a shade of green that stands out.
6. Special Requirements
If you sell food products, cosmetics, or other such things that can expire, you will need expiration dates, nutrition labels, etc. These should go on the back of the packaging, so they do not distract from the primary packaging design.
Which Packaging Material Is Best?
The next step in developing a creative packaging design is deciding what type of packaging material you want to use, such as:
Bags
Boxes
Tubes
Packets
Wrappers
Cartons
Shakers
Stickers/Labels
Jars
Cans
When considering what material is best, make sure it fits well with your products. For instance, if you are promoting eco-friendliness with your products, then your packaging material should also be eco-friendly and/or recyclable.
Putting It All Together
Once you have created a rough draft of how you want your packaging to look and choose the appropriate material, the next step is to get help from a professional custom packaging service. Using a professional ensures your design vision is achieved in the most efficient and cost-effective manner.
Once you are happy with your design, you can then decide if you want the service to print and create all of your packaging for you or if you want them to supply you with the necessary equipment so you can print and create the packaging yourself.
To get started on custom box design or custom packaging design for your products, please feel free to contact GCB Solutions, Inc. at (904) 263-2804 today! We offer a wide range of custom and creative packaging designs to deliver exceptional results and make a huge impact on your customers.
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