You may have looked at your product design lately and decided that it needs a different look—but should you revamp it or redesign it? Although many use the two terms interchangeably, they really mean two completely different things.
What Is a Revamp?
A revamp will change the look of a product in some way, such as with a different packaging design. However, the change isn’t so drastic that customers no longer recognize your brand. Instead, you are giving the look of your product and its packaging an update.
A revamp can be a great solution for many reasons. It can make a product look more modern, which can allow for better visibility against the competition. This higher visibility can help boost sales. Revamping can also be a great way to draw attention to the new features of a product.
What Is a Redesign?
A redesign involves coming up with completely new concepts for packaging, product design, and, many times, even a logo. Many businesses choose to keep their original logo, which can make the redesign less confusing. Others announce to customers that changes to the look of their product and logo are coming.
A complete redesign can widen your customer base by attracting new customers. It may also be the solution when an existing brand comes under new ownership. Redesigning can also help to create a more positive image when past circumstances have resulted in negative publicity.
Choosing the Best Option for Your Business
The best option for your business will depend on your answers to some important questions. Thinking about the current look and function of your product, is it closer or further away from your goals for branding? If the two are close together, a revamped logo design may be all you need.
A brand that’s been around for a while has a loyal audience, but, if it’s been a long time since you last made changes, doing a revamp can be a great litmus test for a possible redesign in the future. As well, it can cause existing customers to pay attention, reminding them that you’re not only still here but that you’re more than happy to evolve with the times.
Budget is always a big consideration for any business. That being said, a redesign can be a budget-friendly way to change the look of your product in a shorter amount of time. Rebranding typically requires a larger commitment in terms of time and cost.
Still Having Trouble?
Although a revamp and redesign are two different approaches to changing your product packaging design, you may still be unsure which is best for your individual situation. This is when it can be a good time to consult with the experts.
With over three decades of experience in several industries, GCB Solutions can provide you with stylish and cost-effective ideas that enhance the look of your products. If you’re ready to turn your vision into reality, contact us today to claim your free consultation: (904) 263-2804.