Packaging Gone Wrong

4 Common Packaging Mistakes and How to Avoid Them


Packaging is one of the most important factors to product planning because it communicates the company’s values and the importance of the product. If done correctly, packaging can set apart your business from competition, but if not executed properly it can also result in failure. 90% of all purchasing decisions are made subconsciously and packaging plays a big role in putting forth a good first impression of your product. It is also crucial to recognize what consumers are looking for in a product and today, many consumers search for an unforgettable experience with the use of a product, or an ecological stance made by the business. Branding, design, accessibility, and simplicity are all key aspects to consider when developing packaging for your product. This week’s blog looks at four common packaging mistakes and how to avoid them.


Excessive material

Excessive Packaging

Today, many consumers search for an ecological stance made by a company about their products such as sustainable packaging. Products with excessive and unnecessary plastic packaging are extremely harmful to the environment. Examples of excessive plastic wrapped products can be found on 30 Times Food Packaging Waste. However, carefully considering product-to-package ratio and using eco-friendly materials can help decrease excessive waste.

Labeling errors

Labeling Errors

Paying attention to detail is extremely important for product packaging. If there are spelling mistakes, structural engineering errors, or misplacement of an image, it can lead to putting your product, your brand, and consumers at risk. Text or images on a product can be confusing and mislead the consumer. In fact, certain symbols or words may translate differently in one culture compared to another. Therefore, sentence structure is a vital component on product packaging because it communicates what the product is.


Unnecessary packaging

Unnecessary Packaging

Individually wrapping products in plastic is unnecessary and a pain while unboxing the product. This creates frustration for the consumer as well as a negative impact on the environment. Switching to more eco-friendly packaging products is one way to reduce plastic waste.


Inconsistent branding


Staying consistent throughout the packaging creates a rememberable image for the consumer. This is extremely important when creating a new product or developing new packaging for your product. The first impression of your product is displayed on the packaging, and it will determine if the consumer purchases the product and if they will continue to in the future. Simplicity is a must; it doesn’t distract or mislead the consumer and maximizes impact on the product. Brand loyalty will be at stake if the product has inconsistent packaging.

 

Stand out from your competitors with unique packaging designs for your product. Are you ready to explore packaging options? At GCB Solutions, we are ready to assist you every step of the way. Contact us today at (904) 263-2804 or schedule a free consultation to learn more.